On the product page, please list your price more clearly. It was non-trivial to figure out what your product actually cost. A walkthrough of my thoughts:
1. He said product, so it's probly not free. I wonder how much it costs?
2. Scrolls through the whole page I don't see a breakdown of price. Hmmmm
3. ctrl-f "$" Ahh, I see it says upgrade pricing is $24.99. Wait, does it cost that much, or is that a special "upgrade only" price?
4. looks around on the page more Ahhh, there's a store link, I hope it lists the price there!
5. Ok, so the price is $50 for a single-user license. Why was that so hard to find?
I don't mean to be rude with these remarks; your product seems perfectly relevant and it's awesome if it works as you say. But as a customer, I found that a bit confusing and I thought you as the business owner may want some feedback about one particular users experience.
Fair. I want people to download and not think immediately about price. It's not cheap. I see your point and you might be right. But it's not an entirely uncommon/bad pattern. I had a/b tested it a while back.
But how do you measure that it doesn't hurt your profit? Conversion rate may go up, but if those not buying because they felt lured with a lower price, through negative mouth-to-mouth advertising, make fewer new potential customers visit your site in a few months time, profit could eventually go down.
Negative mouth to mouth because you had to go to the store to see the price options? There are two, fwiw. Lots of people pick the lifetime upgrade option.
1. He said product, so it's probly not free. I wonder how much it costs?
2. Scrolls through the whole page I don't see a breakdown of price. Hmmmm
3. ctrl-f "$" Ahh, I see it says upgrade pricing is $24.99. Wait, does it cost that much, or is that a special "upgrade only" price?
4. looks around on the page more Ahhh, there's a store link, I hope it lists the price there!
5. Ok, so the price is $50 for a single-user license. Why was that so hard to find?
I don't mean to be rude with these remarks; your product seems perfectly relevant and it's awesome if it works as you say. But as a customer, I found that a bit confusing and I thought you as the business owner may want some feedback about one particular users experience.