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"became dominant in their countries the same way WeChat did: bundling"

This is false. WeChat became big because it is a good app AND because it provided a seamless on-ramp for users of QQ (the previous dominant instant messenger, also owned by Tencent).



Giving away $81 million in cash probably didn't hurt either.


This was in February 2015. WeChat hit ~400MM MAU about a year before that. You've got the causality the wrong way around.




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