I believe that a big part of embracing new tehcnologies is time. The crowd that creates new technology are the first movers, and immediately jump at something that makes their life easier/better/cheaper/faster. What most innovators fail to see is that it takes time for normal people to change their behavior and start doing something different - even if it has obvious advantages.

I wrote about it here: http://www.maximise.dk/blog/2005/04/why-bubble-burst.html