Even so, a company will want to avoid losing the trademark: https://en.wikipedia...

		snaily on Sept 11, 2015 \| parent \| context \| favorite \| on: ‘Give Away Your Legos’ and Other Commandments for ... Even so, a company will want to avoid losing the trademark: https://en.wikipedia.org/wiki/Generic_trademark#Avoiding_gen... (Lego is one of the examples as a success story for this approach)