This coffee's claim to fame is that the beans have been eaten (and then excreted) by a cat-like animal called a palm civet.
Now, does that high price mean that most people want to drink this coffee? Nope. Most people would avoid it at all costs. There is a small group of connoisseurs who enjoy this coffee. The price is high because, as small as that group might be, the (tiny) supply is insufficient to satisfy their demand at any lower price.
Similarly, there's a subset of people (mostly, though not exclusively, young, single, and childless) who actually enjoy living in dense urban environments, and will drive up the price accordingly. Those people are not the norm.
