Surely you can envision some scenario where it makes sense?
* It's the holiday weekend and your new website with its curated comparison feature needs to go live
* It's the end of the quarter and having this is the only way you can sign a deal now (enough of your partners will be bound to quarters that this is possible)
* You're in the business of live sentiment analysis from TV video and a critical bug needs to be fixed before this weekend's Presidential Debate or your news channel partner will be pissed
* It's the holiday weekend and your new website with its curated comparison feature needs to go live
* It's the end of the quarter and having this is the only way you can sign a deal now (enough of your partners will be bound to quarters that this is possible)
* You're in the business of live sentiment analysis from TV video and a critical bug needs to be fixed before this weekend's Presidential Debate or your news channel partner will be pissed
Reduce the tempo? Some of these can kill.