>I'm not understanding why this isn't interesting to programmers who on a daily basis have to weigh up the pros and cons of different technology/library choices.

Perhaps I'm showing my age, but this feels like this problem was solved a long time ago, forgotten or unused to a large extent and now re-invented. Flash was the clever web version back in the day but I can't see anything really new in this.

I could absolutely be missing the point though. I never count that out.