What?

It is an attempt to normalise the idea that non-male programmers can work and communicate competently in their field. Whether you like it or not, certain elements of the technology community implicitly or explicitly reject this idea.

If this idea is normalised, then finally 'gender will not matter'.

This is a gendered list of programming blogs, and proudly claims to be gendered. As such, it is quite opposite to the idea that gender doesn't matter.