I think I'm going to print out "coding is procrastination" and stick it to the top of my monitor.

The gratification with coding is short term - find a problem, think of a feature and get stuck in and get it done. When it works you get a nice glow of self satisfaction.

I don't know about others, but having the self-control to not open the code editor and do something else is probably the most difficult challenge I face in getting projects out there.