This actually probably fits more into the "I know my market demand, and it will fade again."
Rickenbacker had close to a 3 year waiting time for guitars until recently. Yet, the CEO absolutely refused to expand more than very slightly. They have been in business more than 75 years and know that business cycles in guitars come and go.
I think they are now down below 12 months and continuing to fall. Had they staffed up, they would be laying off right now.
Rickenbacker had close to a 3 year waiting time for guitars until recently. Yet, the CEO absolutely refused to expand more than very slightly. They have been in business more than 75 years and know that business cycles in guitars come and go.
I think they are now down below 12 months and continuing to fall. Had they staffed up, they would be laying off right now.