Make me pay then. Like by giving me more power, I'm reducing the expectations on the product. I dont want magic, I want power.

If I'm going to pay for search it's better be a lot better than google. And google has a twenty year head start and a gazillion dollars and can rapidly implement any clever feature you might think of.

Can they? They won’t touch the interface whatsoever. Also a lot of times I care only about a subset of the internet. Google won’t let me specify what subset.

1. Ban eHow (and the few other sites like it.

2. Ban any site that shows different content to the Google bot vs the user. (looking at you Quora, with your login required to read, Pinterest...)

3. Ban all the myriad of sites that do nothing but list out every possible phone number or random words. AI should have no trouble detecting those.

4. Ban all the sites that do nothing but copy content wholesale from other sites. I thought they had a duplicate content penalty, but it doesn't seem to work.

Do those simple things and you've just made Google search 10x better.