I read something else similar involving Starbucks. Apparently other coffee chains have taken the strategy of building next to Starbucks. The thinking is to let Starbucks pay for marketing, then when the lines are long at Starbucks, people will try the rival instead. Some will prefer it, and so a customer is born.
In the British version of "The Apprentice", one of the contestants located his coffee cart next to a Starbucks and cleaned up as a lower-priced alternative.
