In March 2010 it was spam, https://web.archive.org/web/20100317234443/http://www...

		tantalor on March 14, 2018 \| parent \| context \| favorite \| on: Pilot.com raises $15M to bring bookkeeping into th... In March 2010 it was spam, https://web.archive.org/web/20100317234443/http://www.pilot.... In May 2013 it was a placeholder for "curated collection for the style conscious gentleman", https://web.archive.org/web/20130522175805/http://www.pilot.... Then July 2017 it was for bookkeeping, https://web.archive.org/web/20170719213539/https://pilot.com...

I guess they managed to pick it up for a reasonable price.