Well that's an interesting juxtaposition. His life achievement would then be "he connected people all over the world" but what he essentially did "was selling ads and he was good at it".
There's always a middle ground. You give up a bit of privacy and benefit from some product "free of charge". See? The questions are how much is "a bit", who decides what is in it and who decides who gets what? To agree on middle ground there need to be ground rules/terms. So, the problem is that Facebook alone is deciding upon which rules users get to use their services.
It all revolves around what you define as 'a bit' and as long as there is a billion more to be earned by stretching that definition it will be stretched.
There's always a middle ground. You give up a bit of privacy and benefit from some product "free of charge". See? The questions are how much is "a bit", who decides what is in it and who decides who gets what? To agree on middle ground there need to be ground rules/terms. So, the problem is that Facebook alone is deciding upon which rules users get to use their services.