> Ultimately the right solution is to just-don’t-autoplay-ever, but it’s a hard sell when you see a 20-40% drop in VOD begins when you remove autoplay.
Which tells me that with autoplay enabled, 20-40% of people are probably clicking 'stop' just after the video starts playing, so aren't watching your content anyway.
You’d need to track your minutes watched per video to see if there’s a drop. I threw an in-exact percentage out as an example, but from what I recall on my last project with video, minutes watched per video went up, not down. Autopilot features work better than you would think...
Which tells me that with autoplay enabled, 20-40% of people are probably clicking 'stop' just after the video starts playing, so aren't watching your content anyway.