It doesn't seem like the blame should fall on Facebook here, but rather the companies using Facebook's tools to age discriminate (assuming there is even blame to place at all).
Age-based targeting can be applied across their entire platform, not just for job postings, and it can be applied in either direction (i.e. companies can also create ads targeting only people over the age of 40).
> In the amended complaint, CWA alleged that Facebook encourages advertisers to exclude some job-seekers by providing both age filters and regularly updated data on how ads perform among different age groups.
IMO, this complaint achieves the opposite of what they want it to achieve. It suggests that the age-related metrics that Facebook offers are a) explicitly defined by the individual advertiser and b) are used to objectively determine the ad's effectiveness rather than to unjustly discriminate.
Age-based targeting can be applied across their entire platform, not just for job postings, and it can be applied in either direction (i.e. companies can also create ads targeting only people over the age of 40).
> In the amended complaint, CWA alleged that Facebook encourages advertisers to exclude some job-seekers by providing both age filters and regularly updated data on how ads perform among different age groups.
IMO, this complaint achieves the opposite of what they want it to achieve. It suggests that the age-related metrics that Facebook offers are a) explicitly defined by the individual advertiser and b) are used to objectively determine the ad's effectiveness rather than to unjustly discriminate.