It's a myth that you need to post all the time to a blog in order for the blog to be useful. I post to mine maybe once a month, maybe twice. I have virtually no subscribers, but I get a lot of visitors, to the site from it.
Small Blogs are about personal brand, long tail keywords and SEO benefits. I sometimes talk about products, sometimes post big ideas, sometimes post about failure.
My guess as to your problems would be lack of customer contact the whole way through. Without knowing the problem domain, if you're concentrating on getting 'industry' PR like TechCrunch, you're probably concentrating on the wrong people. Assuming there is some type of vertical you're targeting (travel, photography, vehicles, whatever) thenyou should be making moves in that part.
My final thoughts on the matter : it would never even occur to me to try and get TechCrunch coverage or anything like that. I would just be trying how to work out how to find customers that pay. If you've spent a fortune on google ads, then you should at least know what works as a click through and what hooks to start working around. It's either bad conversions or a bad product. PR coverage won't fix either of those.
Small Blogs are about personal brand, long tail keywords and SEO benefits. I sometimes talk about products, sometimes post big ideas, sometimes post about failure.
My guess as to your problems would be lack of customer contact the whole way through. Without knowing the problem domain, if you're concentrating on getting 'industry' PR like TechCrunch, you're probably concentrating on the wrong people. Assuming there is some type of vertical you're targeting (travel, photography, vehicles, whatever) thenyou should be making moves in that part.
My final thoughts on the matter : it would never even occur to me to try and get TechCrunch coverage or anything like that. I would just be trying how to work out how to find customers that pay. If you've spent a fortune on google ads, then you should at least know what works as a click through and what hooks to start working around. It's either bad conversions or a bad product. PR coverage won't fix either of those.