I was looking past the headline to the actual content of the article, which was much less click-bait-y: "rework how browsers convey what website you're looking at, so that you don't have to contend with increasingly long and unintelligible URLs".
The article never once says "hide the URL". We have no idea what form their solution will take (and they probably don't, either, yet) but they make it clear that they know the URL itself does have value and they're not going to just hide it.
The article never once says "hide the URL". We have no idea what form their solution will take (and they probably don't, either, yet) but they make it clear that they know the URL itself does have value and they're not going to just hide it.