Yep 100% agree, this is how both Vue.js and Laravel have succeeded with "donations" on Patreon which are actually companies paying for advertising space on the project's respective websites. Both are doing 6 figures annually in recurring "donations", which is almost entirely from $xxxx/mo tiers targeted at businesses.
I think the other thing that is better about doing things this way is that when a company is buying ad-space from you, it's very clear what they are paying for. With the current peer-to-peer setup that was shipped this week, I guarantee the "please fix my issue I donate $10/month!" problem is much more likely than it is with a company who is paying to have their logo on your website.
I think the other thing that is better about doing things this way is that when a company is buying ad-space from you, it's very clear what they are paying for. With the current peer-to-peer setup that was shipped this week, I guarantee the "please fix my issue I donate $10/month!" problem is much more likely than it is with a company who is paying to have their logo on your website.