I've read the Tour de France generates roughly 90% of the advertising income for... | Hacker News

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		stevenwoo on July 16, 2019 \| parent \| context \| favorite \| on: The helicopter team that films the Tour de France I've read the Tour de France generates roughly 90% of the advertising income for bicycling as a sport. Each city that hosts a stage start or finish pays for the privilege.

DC-3 on July 16, 2019 [–]

I would guess that the French government splashes some cash as part of their cultural budget too.

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