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I'd say that when you're buying a $1000 t-shirt, there are around 3 different options:

1) High-fashion brand item. This is usually a middle-of-the-road item with steep designer markup. Gucci, Tom Ford, etc.

2) Collector item. It could be a $5 shirt which has suddenly become very expensive due to collection-value. Supreme, etc.

3) Hand-made small scale luxury brand item, using rare materials (Vicuña blends, extremely fine wools, etc.). They still have a markup, but more justified than those in 1). Loro Piana, Stefano Ricci, etc.



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