I of course left the page before long, but if you put an advert on there to appear after the countdown, I guarantee it will get much higher click through than normal. Why? Because when people have invested time in something, they're strangely more positive about things and more willing to go along with the program (perhaps to get the payoff that's been missing so far, but even if there's none they will rationalise that it was still a good use of time). Might help if you make the advert slightly more interesting/mysterious than usual though.