The article you're replying to is about Oculus Quest.
> The company’s non-advertising revenue jumped to $269 million during the third quarter, Facebook noted in its earnings report Oct. 30. That’s a 43% increase year-over-year [...] The revenue is coming from strong sales of Oculus Quest, one of Facebook’s VR headsets, of all places.
No idea how you can claim it has no market share when it's dominating the VR space, unless you're talking about a bigger market than VR. The point was that VR never took off until Quest and we've only seen the beginning now.
We see this with VR game developer sales as well:
> Previously, we’ve heard from the developers of Red Matter who said “we have surpassed Red Matter’s all time sales on Rift in just a few days on Oculus Quest” and Superhot who said sales were 300% higher on Quest, calling the all-in-one VR system “a watershed moment for the industry and the sales numbers suggests that players believe so too.”
My whole point to begin with is that the VR market is close to nil. Compared to how much the big corporations have been pouring in in terms of investment, the returns are ridiculous. Google recently stopped DayDream and Samsung is getting rid of GearVR. Sony is the leader in terms of headsets sold and even that is not very impressive, we are talking about just a few millions of headsets per year. It's just not taking off, and looking at "43 % increase year on year" is a useless metric since the sales were ridiculously slow to begin with. Compare that with the uptake of smartphones just 10 years ago and you will have a good laugh.