How is that true? The OKR explicitly doesn't include cloud print because it is deemed not important to Google, and so cloud print is not worked on. Seems to be WAI?
Seems then like the incentive systems have a blind spot: they don't account for pissing off users relying on a service.
Why shouldn't people get promos for doing heroic acts on obscure services that actually delight users in real life? That surely has a benefit for Google. And the lack of it has a cost. Think of it like a PR budget. They'd get fewer grumpy articles about unmaintained services being dropped.
Once the metric becomes the objective, it loses any usefulness, indeed it becomes the opposite