> I suspect that Amazon does not want to put additional cognitive load on the purchaser right at the most critical point of the conversion funnel.
> As a customer, I want a delivery time/date and let Amazon figure out how to do it.
The big problem here is that Amazon no longer offers you the ability to pick the delivery date. They'll tell you when your package will arrive, and you'll suck it up.
It's a huge step backwards from the old system, where slow shipping was free, two-day shipping was moderately priced, and one-day shipping was expensive. (Or, with Prime, two-day shipping was free and one-day shipping was $7.99.)
Under normal circumstances, I don't care which delivery company drops off my package. I might develop a preference if one of them is chronically late, or usually damages the package[1]. But I always care what the delivery date is!
[1] Guess what! Amazon's also stopped shipping individual books in boxes with bubble padding. Now they come in manila envelopes. And they usually take damage in transit from being squeezed by the envelope.
> The big problem here is that Amazon no longer offers you the ability to pick the delivery date. They'll tell you when your package will arrive, and you'll suck it up
But this isn't true. You can choose which day you want your package delivered. That's the point of setting your "Amazon delivery day". What am I missing?
> As a customer, I want a delivery time/date and let Amazon figure out how to do it.
The big problem here is that Amazon no longer offers you the ability to pick the delivery date. They'll tell you when your package will arrive, and you'll suck it up.
It's a huge step backwards from the old system, where slow shipping was free, two-day shipping was moderately priced, and one-day shipping was expensive. (Or, with Prime, two-day shipping was free and one-day shipping was $7.99.)
Under normal circumstances, I don't care which delivery company drops off my package. I might develop a preference if one of them is chronically late, or usually damages the package[1]. But I always care what the delivery date is!
[1] Guess what! Amazon's also stopped shipping individual books in boxes with bubble padding. Now they come in manila envelopes. And they usually take damage in transit from being squeezed by the envelope.