Your money isn't going to them, they already have the money regardless of whether the item is sold on Amazon or not. If you want to support specific retailers buy from them directly rather than via a marketplace that allows third parties to list on it.
Yes, but I prefer to stay out of that chain entirely. If someone wants to do business with an entity I object to, well, that's up to them. But I don't want to inject myself anywhere in that chain.
> If you want to support specific retailers buy from them directly
Which I do. The third party marketplace Amazon runs is a significant factor in why I've decided to reduce my use of Amazon to "last resort" status.
Although I'm not talking about supporting specific retailers here, I'm talking about inverse -- intentionally not supporting specific retailers.