I think you're right in that it's a common phrase in conversation. It just doesn't seem appropriate for a new outlet that attempts to be more-objective than sensationalist. I do see this is an opinion rather than a regular article, but still ...
"Hemorrhaging" evokes memories of bleeding, indicating severe danger. I pay a lot of attention to metaphors after reading "Metaphors We Live By" (an excellent classic book).
No, it’s quite common in all kinds of media outlets. Serious news, sports news, opinion pieces, left wing, right wing, entertainment, startups, investing... you’d be hard pressed to find a news outlet that doesn’t use the word “hemorrhaging” in reference to non-blood things. Most words have more than one meaning, this one included.
"hemorrhaging money and going out of business" seems a lot more palatable to me (good analogy: humans bleed to death, companies 'bleed' money to 'death').
It feels overly catastrophic to use the word when some people are moving out of a state. I thought America prides itself on "mobility".
"Hemorrhaging" evokes memories of bleeding, indicating severe danger. I pay a lot of attention to metaphors after reading "Metaphors We Live By" (an excellent classic book).