You mean you didn't know this would happen by adding something (script, tracker, pixel, etc.) to your site, or you don't have a root cause as to why your own site is sending data to FB?

I didn't assume that Facebook would explicitly connect this information with the visitors in this way. I don't remember WHY I added the pixel but I did add it. I need to get rid of these things, and Disqus.

I was probably trying to do some research on visitor demographics, which presumably failed.

> I need to get rid of these things, and Disqus

There're open source track free comments:

https://www.discourse.org/

https://commento.io/

https://www.talkyard.io/blog-comments

All of them are equally ads and tracking free, and have optional paid hosting services (if you don't want to self host). I'm developing the last one, Talkyard.

Gotcha. Thanks for clarifying. I'm working on a site rn, and hope to make it "ad-ethical" (if such a thing is possible any more).

(I think you wanted to use "complicit")

Please update us as to how this happened!

I think I have a pixel on there for some reason? I don't recall why I put it there.

It really does hurt when you see how awful your own behaviour is, i.e. by spying on users. I'm sorry everyone!