I know a lot of the people at Kink.com (they're a solid part of the local SF tech scene, regardless of what people think of the content) and they have some interesting technology across the board.
However I wouldn't actually use their websites as good examples of best-practice in this vertical. Having disrupted the traditional DVD-based content houses, Kink.com is now getting disrupted themselves a little by the 'tube sites' and they really are not on top of this new era for that industry.
The main issue for video sites - of all content genres - is discovery. The author's premis about 'drawing in the viewer' doesn't really allude to this greater issue. YouTube doesn't really do a great job of discovery - relying only similarity clustering and string search.
I'm not going to link to sites from here, but there are a number of adult content tube sites that have some really quite excellent taxonomy, categorization and deeper search functions - surfacing the content that each viewer wants is a unique experience for each person.
Many of their video player experiences and social features are excellent too - ones that YouTube should really take a look at (in fact I know of YouTubers who gone to work for these sites).
For me, the tube world is yet another example of where the adult website industry is once again leading the R&D in the space.
there are a number of adult content tube sites that have some really quite excellent taxonomy, categorization and deeper search functions - surfacing the content that each viewer wants is a unique experience for each person
Many of their video player experiences and social features are excellent too
One that comes to my mind is YouPorn. It's not as famous as some of the others but really seems to get the similarity matching and taxonomy stuff right.
The "booru" style of tag-based image sites have been incredibly successful in this regard. Most of them primarily focus on anime-style content, but I haven't seen anyone else get even close to the level of effective user-driven tagging that they have.
Take Danbooru, the most successful such site, for example. Do you want an image of a long-haired character from the Touhou game series wearing a ribbon while involved in a hug? You can do that (search "long_hair touhou ribbon hug") and get over 200 results, all relevant. A large part of this is due to effective moderation in order to keep tags consistent.
Now here's the most intriguing part: how does Danbooru make money? They charge for a premium account -- which allows you to search with more than 2 keywords at once. Yes, that's right -- they monetize based on little more than the power of their tagging system. This shows just how important tag-intersection search can be -- and doubly so for porn.
> content tube sites that have some really quite excellent taxonomy, categorization and deeper search functions - surfacing the content that each viewer wants is a unique experience for each person.
After reading the article, I am not convinced, we should copy the techniques employed by porn sites when building all "ordinary" sites. On a porn site, the content variability is low - it is easy to pick one video, promote it, and it would probably satisfy all viewers to some degree. On a normal site, each user wants something else and pushing one video may annoy 90% of viewers, because it is not what they are looking for. On a less emotional and more informative site, you have to be less pushy.
I agree, this technique is definitely not for all sites. I'm specifically talking about web series, where there are usually some fairly obvious entry points. For a bigger content aggregation site or similar, you'd need another approach.
That's completely reasonable. I'm not a professional designer by any means.
I'd say that the primary test should be how much sense the points in the article make to you.
Having said that, if you want some proof of authority, I have a fair track record in Web shows - I founded Machinima.com, was the exec producer on BloodSpell and Kamikaze Cookery, have produced Machinima work for the BBC, EA, etca, and generally have been doing it professionally for 13 years. I ain't Jakob Neilsen, but I know one end of selling a web show from the other.
I honestly don't think it's harsh - his websites for his shows are groin-grabbingly ugly, and it should be no surprise to him as to why they do not attract viewers.
Want to pull people in to your video content? Look at some of the better video sites on the web and see how they do it.
I think you may be under a misapprehension here. Every major series I've been involved with has been very successful indeed - Google 'em. ;)
But they could have been even more successful - for example, if I'd implemented the techniques I talk about in the article. That's my point.
(Perhaps they'd even have been more successful with visually slicker sites - but the belief that a prettier site automatically equals better conversions is a reasonably well-known business fallacy.)
I am pretty sure Porn as an advantage in one aspect. People went out of their way to seek it.
In a aroused state, it wouldn't matter what you're watching, it could be someone just running a hand over their other hand and you'll get viewers, it's just enough to get off on.
Please google your tagword. Better yet, google Female domination Porn. You're going to get a lot. If you go out and use the actual jargon, Femdom Porn, you're going to get quite a lot as well.
Point being: there may not be thousands of sites competing, but when the search returns over a million sites and its nearly straight femdom out to the thirteenth results page (and likely beyond)...I'm going to wager that you didn't do that very simple bit of research, a google, before making such a declaration.
However I wouldn't actually use their websites as good examples of best-practice in this vertical. Having disrupted the traditional DVD-based content houses, Kink.com is now getting disrupted themselves a little by the 'tube sites' and they really are not on top of this new era for that industry.
The main issue for video sites - of all content genres - is discovery. The author's premis about 'drawing in the viewer' doesn't really allude to this greater issue. YouTube doesn't really do a great job of discovery - relying only similarity clustering and string search.
I'm not going to link to sites from here, but there are a number of adult content tube sites that have some really quite excellent taxonomy, categorization and deeper search functions - surfacing the content that each viewer wants is a unique experience for each person.
Many of their video player experiences and social features are excellent too - ones that YouTube should really take a look at (in fact I know of YouTubers who gone to work for these sites).
For me, the tube world is yet another example of where the adult website industry is once again leading the R&D in the space.