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> in the decade since Steve Jobs died, Apple has added a watch to their lineup, and changed virtually nothing else

The Watch is incredibly popular, AirPods are a runaway hit, the iPad Pro is killing it, the new Mac Pro is awesome, Apple Music took off, Apple Pay/Card is super popular....

I genuinely don't know why you say they haven't done anything.

If anything it's incredible that the company manages to stay true to itself time and time again. That's a testament to the strength of the culture Steve left behind.



People somehow hope that Apple can create an iPhone every 5/10 years, a product whole sales dwarf the revenues of Microsoft+Google taken entirely probably over the last 10 years. Yeah, not gonna happen. The iPhone is the most profitable consumer electronics product of all time maybe. You can't really re create it again and again.




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