>Re-thinking data isn't the kind of thing a startup can do. I think we need to find legal mechanisms to really force companies to make data available to the originators of that data. IMO, that is the only way we salvage the Internet.

You are completely correct, but unfortunately it's not fun and quite frustrating to work with government, and you're competing with lobbyists that Facebook and Google have a financial interest in supporting.

It's a lot easier and more glamorous to just throw some JavaScript at the low-hanging fruit.