I told him that too. People put too much emphasis on “Launch Day”, when really Launch Day should be day one and every day after. Never stop promoting and publicly “Launching” new features. Also too many people launching to Hacker News, Product Hunt, and Reddit where their peers hangout instead of places where their customers hangout.
100% agree with you. I recently sort of "launched". Product is still in development but I wanted to start getting the word out. I posted on ProductHunt, shared on Facebook and was waiting to blow up... nothing happened.
I got more visitors from briefly mentioning my site on a comment here on HN than from ads and PH.
Anyway, after a week of sulking that I wasn't the next Facebook overnight I buckled down and continued working with more long term vision. Growing a userbase takes time, 99% of the time.
