I think this is an important point about CloudFlare that can't be made often enough. It's been some years since I first noticed, and it seems as true today as it was then: wedging themselves into core Internet services and data flows seems to be an intentional part of CloudFlare's strategy.
There is no case given the architecture of the Internet where one company need be exposed to so many traffic flows from millions of people. The search engines got there first and we eventually stopped complaining, but this does not make it any more justifiable to copy the model.
What reason would a company have for desiring this outcome? We know Google can detect and predict flu outbreaks. Imagine what is possible when you have every click on every target web site.
There is a fair chance their data is already approaching the comprehensiveness of Google, and I'd be surprised, if not disappointed to learn they were not already working on unannounced (now or eternally) internal intelligence products based on that data. There are simply too many pockets who would be willing to pay for it.
I think this is an important point about CloudFlare that can't be made often enough. It's been some years since I first noticed, and it seems as true today as it was then: wedging themselves into core Internet services and data flows seems to be an intentional part of CloudFlare's strategy.
There is no case given the architecture of the Internet where one company need be exposed to so many traffic flows from millions of people. The search engines got there first and we eventually stopped complaining, but this does not make it any more justifiable to copy the model.
What reason would a company have for desiring this outcome? We know Google can detect and predict flu outbreaks. Imagine what is possible when you have every click on every target web site.
There is a fair chance their data is already approaching the comprehensiveness of Google, and I'd be surprised, if not disappointed to learn they were not already working on unannounced (now or eternally) internal intelligence products based on that data. There are simply too many pockets who would be willing to pay for it.