One of the things I do is run a small B2B publishing company. We turn over a modest six figure dollar amount each year with a tiny tiny team. We are recognised as one of the leaders in our niche.
The thing that matters to us is whether we create great content, not whether someone stopped reading at 54% of the way through a particular article. Our audience appreciates that our content is authentic, informed and honest. And I don’t mean “authentic” like social media types mean when they say things like “always strive to be authentic!” When you start telling editorial staff to write differently because the stats say something about one particular article you are in a race to the bottom. Medium is an awful platform that rewards badly written click bait targeting stupid people. It’s a blight on the face of the web.
The thing that matters to us is whether we create great content, not whether someone stopped reading at 54% of the way through a particular article. Our audience appreciates that our content is authentic, informed and honest. And I don’t mean “authentic” like social media types mean when they say things like “always strive to be authentic!” When you start telling editorial staff to write differently because the stats say something about one particular article you are in a race to the bottom. Medium is an awful platform that rewards badly written click bait targeting stupid people. It’s a blight on the face of the web.