Even a generation back, failures were a taboo in India. Risk aversion was to a point that would discourage people from even trying. Suicides dues to social shaming are common till date. The only way to make a living in India for a long while was like going through an established social heuristic. Any deviation used to be frowned upon.

These days things are diluted to an extent. May be due to overall effects of globalization and people just moving on due to cultural dead ends.