The question was not whether unregulated markets spawn "trusted rating services". It's whether society could function with private rating services in lieu of regulation.
Actually, he is not moving goal-posts, he is just asking for the second half of his originally stated question to be answered. I know it is silly, and probably sounds like nitpicking to you, but please, don't make false claims, particularly when they are just veiled ad-hominem.
http://en.wikipedia.org/wiki/Underwriters_Laboratories
http://en.wikipedia.org/wiki/Consumer_Reports