> Here’s a lesson for people running companies now: BB failed when they stopped marketing to boring suits, and started trying to compete with the Motorola RAZR, then the iPhone.
But here's the thing: Suits all pretty much wanted iPhones. I recall one of the most requested feature on the iPhone was Exchange support.
And their custom messaging thing just wasn't valuable enough to keep users around (hint, the real high value messaging platform for business is and always has been Bloomberg).
Looking at devices like the Storm and playbook, I wonder why blackberry couldn't execute. Talent gap with Apple?
I'm not 100% sure but one of the biggest differences I felt at the time when Blackberry devices were popular was that the whole ecosystem was pitched and geared towards CTOs and CIOs making purchasing decisions versus the end users actually wanting the devices. An extension of this was the Blackberry software developer kit; it was truly the worst development platform I've worked on in decades. If just really felt like as a user of the platform and a developer RIM didn't really care about anything to make my life easier, they instead focused on checkmarks for the executives or government compliance.
But here's the thing: Suits all pretty much wanted iPhones. I recall one of the most requested feature on the iPhone was Exchange support.
And their custom messaging thing just wasn't valuable enough to keep users around (hint, the real high value messaging platform for business is and always has been Bloomberg).
Looking at devices like the Storm and playbook, I wonder why blackberry couldn't execute. Talent gap with Apple?