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		tgsovlerkhgsel on March 23, 2021 \| parent \| context \| favorite \| on: The End of AMP? Because for everyone except techies, the domain that the content is actually served from is pretty irrelevant. What's the benefit of this (except caching = faster page loads and navigation) for Google? To my knowledge, the ad revenue goes to the publisher, and any other company that wanted to serve the content under their domain could do so.

afavour on March 23, 2021 [–]

Since all the pages are on Google’s domain they can track whatever they want: which links get clicked, how far someone scrolls, etc etc etc.

tgsovlerkhgsel on March 23, 2021 | [–]

a) do they?

b) can they not do that on the publisher domain too, because one of the 300 trackers that every publisher embeds tends to be Google Analytics?

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