This whole story sounds like another Andrew Wilkinson embellishment story. Between this and claiming Slack's only reason for being worth as much as they were was because his design team work early on.

My takeaway from this story isn't nearly what Andrew believes his is. What I see is he was so tunnel visioned on trying to crush Asana and be not only the market leader but only option that he neglected his customers needs and wants until they just bailed on Flow for alternative products.

Death by a million papercuts, sure, but mostly from his own errors.

Or, Dustin is lying or remembering himself in the best light.

We'll never really know.

Spending an hour to gloat is cartoonishly villainous. I thought Andrew was spicing up the story there.

Hey, he works on projects that help humanity thrive. Like facebook, for example.