Yeah. I learned this by experimentation, though for less expensive services. I'm relatively expensive as independent GMAT tutors go, and for a while I thought I'd get more interest if I encouraged visitors to email me for rates.
Unsurprisingly, I ended up answering a lot of questions and having a lot of people disappear after they found out my rates. Now: the rates are public, I have at least as many clients as before, and I think the public nature of my rates make people less likely to haggle/complain/seek discounts/etc.
When I'm looking to purchase something, I try to research the products and the corresponding prices. I've found that if a price isn't available without contacting the company, it's probably more than I want to spend and move on. I suppose it might be different from a company's perspective, though.
Wow. They are very upfront, and might have a niche they cater to that needs to see prices immediately. I can't hate at all. I may do the same with my services. It will stop the low budget projects and answer a lot of questions upfront.
Remember that Nielsen is the guy that says all websites should be up-front about their prices, and has done research to confirm that that's what customers really want. It makes sense that he would use his own research to better his own company.
"It will stop the low budget projects and answer a lot of questions upfront." Ding, ding.
And at higher rates, you immediately classify yourself as an expert. The human brain automatically connects higher prices to higher value.
(Even if it may not be true over the long-term, we are conditioned to understand that if we pay $50 for a burger, there is something special about it.)
Unsurprisingly, I ended up answering a lot of questions and having a lot of people disappear after they found out my rates. Now: the rates are public, I have at least as many clients as before, and I think the public nature of my rates make people less likely to haggle/complain/seek discounts/etc.