You can pick up clues from router names and domains. For instance if I try traceroute riotimesonline.com I can see routers with "telehouse" in the name (telehouse being the big London interconnect), then a couple of "atlas.cogentco.com" routers, one of which ("lon13") has 10ms ping, and the next ("bos01") has 77ms ping. The next hop seems to be to Amazon Data Services in Boston, so presumably the riotimesonline.com site is being served by AWS out of there, or at least it is for people not in Rio. That tells you who is leasing the transatlantic service. Unfortunately I can't instantly find a web server in Rio to ping.