Over the last 4 years, I've brought my weight down from nearly 310lb to under 240lb using an approach that seems to resemble closely what you're describing here (Liraglutide / Semaglutide, combined with nutritional and psychological coaching).
At 50+, I had more or less given up on losing a significant amount of weight, but due to increasing mobility issues and a diabetes risk, I wanted to give it another shot, and I'm glad I did.
I think the right kind of coaching makes a lot of difference: I describe the clinic I'm going to (dazz.ch) as "Weight Loss for Rich Old People": Everybody is non-judgmental, it's accepted as a given that behavioral change is hard and that setbacks occur, and the focus is on motivating people to keep trying.
So I could see your approach having a good chance of working for people like me. I suspect that one important and tricky element will be to build a personal rapport between your clients and the coaching staff — important, because it adds an element of accountability to the weight loss (I've always felt I didn't want to disappoint my dietician); tricky, because ultimately you want your clients to be loyal to your company and not to the employees.
At 50+, I had more or less given up on losing a significant amount of weight, but due to increasing mobility issues and a diabetes risk, I wanted to give it another shot, and I'm glad I did.
I think the right kind of coaching makes a lot of difference: I describe the clinic I'm going to (dazz.ch) as "Weight Loss for Rich Old People": Everybody is non-judgmental, it's accepted as a given that behavioral change is hard and that setbacks occur, and the focus is on motivating people to keep trying.
So I could see your approach having a good chance of working for people like me. I suspect that one important and tricky element will be to build a personal rapport between your clients and the coaching staff — important, because it adds an element of accountability to the weight loss (I've always felt I didn't want to disappoint my dietician); tricky, because ultimately you want your clients to be loyal to your company and not to the employees.