Indeed, the future of their business model is at stake. If Epic succeeds and man...

danaris · on Sept 23, 2021

Apple's business model does not depend on the App Store's 30% cut. Not by a long shot.

stevehawk · on Sept 23, 2021

Apple's 30% cut is a cash printing press for them. Sure they have other business models like completely disposable, non-repairable, non-recyclable electronics, but the iTunes and App stores are significant profit centers.

_lqaf · on Sept 23, 2021

The "Services" category is 21% of their revenue.

The "Completely disposable, non-repairable, non-recyclable electronics" category is the rest.

https://www.statista.com/statistics/382260/segments-share-re...

foobarian · on Sept 23, 2021

Revenue != profit

_lqaf · on Sept 23, 2021

Sure. And we don't know everything.

Iphones (about 50% of Apple's revenue) have a profit margin estimated around 40%.

https://www.zdnet.com/article/iphone-xs-max-how-much-profit-...

But hey, maybe the cable business sells things at a loss. We don't know.