Soon enough, everyone will be doing this and it will no longer be a way to stand out. But the blog post is probably one of the best articles I have read on relationship building with journalists (Thank you Gabriel for continuing to be so open).
Rather utilizing Twitter to suck up to journalists hoping they notice, I note how DDG has created an online community that advocates loudly and clearly. Read: DDG has users that feel apart of the brand so much so that they engage journalists.
DDG's strong community is obvious here on HN and the internal forum is a great idea too. Credit to Gabriel for knowing not just the importance of being transparent but also HOW to express himself and his brand.
I'm only wondering how this can be applied to B2B brands where it's harder to gain traction with people that have the time to advocate.
Rather utilizing Twitter to suck up to journalists hoping they notice, I note how DDG has created an online community that advocates loudly and clearly. Read: DDG has users that feel apart of the brand so much so that they engage journalists.
DDG's strong community is obvious here on HN and the internal forum is a great idea too. Credit to Gabriel for knowing not just the importance of being transparent but also HOW to express himself and his brand.
I'm only wondering how this can be applied to B2B brands where it's harder to gain traction with people that have the time to advocate.