Being able to talk to classmates or relatives is not any kind of addiction I’m concerned about.
To me, the main question is about introducing kids to a branded product in order to build affinity for the main product. Building that affinity is going to be a significant reason these kinds of products are made.
I imagine we wouldn’t feel great about feeding our kids food that was branded with Johnny Walker or Smirnoff. Curiously, I think most parents would have little problem with a kids board/card game that was co-branded with a Las Vegas casino.
> Being able to talk to classmates or relatives is not any kind of addiction I’m concerned about.
I'm not worried about plain chat either.
Platforms like Snap, Instagram and TikTok however are optimized towards obsessive behavior. They're relying on concepts like instant gratification, frequent rewards, social pressure, FOMO, etc. That's what I was talking about.
To me, the main question is about introducing kids to a branded product in order to build affinity for the main product. Building that affinity is going to be a significant reason these kinds of products are made.
I imagine we wouldn’t feel great about feeding our kids food that was branded with Johnny Walker or Smirnoff. Curiously, I think most parents would have little problem with a kids board/card game that was co-branded with a Las Vegas casino.