I'm just barely young enough to have missed it. Friends who quit school early were in on it.
I don't know if this was the case at Fast but in a lot of cases back in the 1990s a lot of the engineers knew everything was screwed up.. and they just didn't care, the money was good while it lasted.
The experience almost always helped people get ahead, no one ever gets punished for doing good work at a company that fails due to bad management and investor decisions.
One key difference is pets.com is public and got money from common people.
Fast got money from highly sophisticated VCs. They all made calculated bet.
No VCs would tell you their deals have 100% success.
Employees that join are highly educated. They also know that it is a startup with high failure chance. Much higher than FAANG. Every educated person knows this.
And it is normal to be disappointed when a bet doesn't work out.
I wonder just how much difference it makes that all this wacky startup action is private equity (writ large) rather than the public markets. Seems like... maybe a lot?
> "During its first fiscal year (February to September 1999) Pets.com earned $619,000 in revenue, and spent $11.8 million on advertising." (Wikipedia)
> "The company raised $82.5 million in a February 2000 IPO but filed for bankruptcy nine months later." (Investopedia)
Fast rasied $102 million in capital and had $600k in revenue that year... Is Big Finance about to hit the panic button again?