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It’s a kind of cargo cult, cf the post “you aren’t google”. The kinds of people who succeed at FAANG (MANGA?) are used to a lot of infrastructure and are (at google in particular) mostly incented to ship rev 0, not build a sustainable system.

That’s a gross generalization, but gives you the flavor. I couldn’t do what they do (huge budget, low incrementalism) and would hate the environment. But they can’t do what I do, and when hired to do so, typically fail. Not because they are dumb, or lazy, or foolish, or anything negative — typically they are none of those things. Just haven’t experienced the startup environment.



My experience of Google is very much incrementalism and long term sustainability. Very few things at Google are built "new", it's tons of cobbling together systems that already existed and making small adjustments and optimizations to them.

There's a big difference between the product strategy side (v0 of N different chat products) and the tech side which is that all those products are made of many of the same components arranged differently.




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