Pebble was a different market segment too. Pebble was a low cost, long battery life device. There still isn't anything remotely like the Pebble Time on the market right now. I literally went 2 years looking for a similar device after my old Pebble died and couldn't find anything before giving up and buying an Apple Watch. I do like my Apple watch but honestly, I'd rather have had a new Pebble Time.