Time of day and day of the week can impact such things. Lastly, that's just the fickleness of social media sometimes. Sometimes a thing will take off and sometimes it won't.

A recent example is Among Us was released for 1+ year as almost a 'failure' with very little players. Received no major updates and just went by unnoticed until the right people pushed for a thing and now it's seeped into so many other things. e.g. Among us player count https://i.imgur.com/M1j0UOw.png