I was visiting some rural family in Alberta Canada and there's a bunch of them running with starlink setups now. I feel they're prioritizing rural first because there isn't really service to compete with / target demographic?
Yeah, their product compares very favourably to competition in rural but I suspect the other reason is density. They don't have enough satellites with enough bandwidth to provide high speeds for a lot of people in a small area (like a city) but the more spread out their customers are the more efficiently they make use of their fast moving satellites.